How far can the mineral-water identity go?
Desert Hot Springs already has something unusual: a recognized mineral-water and spa identity that cannot simply be recreated somewhere else.
The research asks how that asset could support a broader hospitality economy.
That may include examining hotels and resorts, day-use wellness concepts, food and beverage, recreation, retail, events and complementary businesses that encourage visitors to spend more time and money inside Desert Hot Springs.
This subject also has direct fiscal significance because the City’s Strategic Plan identifies the Hotel/Spa Zone as a major growth area and sets a ten-year goal around increased transient occupancy tax.
